"Like out of the toilet?"

When I first saw the advertisements online for Brawndo, I was excited. I thought, perhaps, that this was the first wave in an interesting (and deeply ironic) new marketing push for Idiocracy, in an effort to engender the same sort of cult following that Office Space achieved. It would certainly be well-deserved, as that movie was criminally underpublicized. But there's been dead nothing since then, and the commercials don't even mention Idiocracy, so this can't be right.

My next thought was that perhaps the product was being put to market to capitalize on the popularity of Idiocracy, which is obviously idiotic. I think about fifty people in total saw this film, including the director and the editors. Marketing didn't even bother.

And so I am led inexorably to the conclusion that one of the aforementioned fifty people was an executive of some sort who saw the product in the film and genuinely thought it was a good idea.

Lord, give me strength.